Monday, November 22, 2021

Billboard magazine today announced that Taylor Swift’s All Too Well (Taylor’s Version) had debuted at the top position for the week dated November 27 on their Hot 100 chart, a record chart published weekly that combines United States audio and video streaming, sales, and airplay data.

Two versions of the track were included on Swift’s Red (Taylor’s Version) album, released on November 12 – a shorter 5-minute 29-second version, and an extended 10-minute 13-second version. An additional acoustic “Sad Girl Autumn Version” was released on November 17, and runs for just under 10 minutes.

The 10-minute version accounted for 62% of the song’s 54.4 million streams and 78% of its 57,800 paid downloads according to MRC Data, making the song the longest No 1 in the Hot 100’s history. Previously, the record had been held by Don McLean’s American Pie (Parts I & II), which ran for 8-minutes and 37-seconds.

All Too Well (Taylor’s Version) recorded only minimal airplay, recieving 286,000 audience impressions during the tracking week. Only four stations in the United States played versions of the song more than ten times, with Rhode Island-based WPRO-FM playing the song a total of sixteen times for the period, the most for any station in the U.S.

Red (Taylor’s Version) is a re-recording of Swift’s 2012 album Red. After Fearless (Taylor’s Version) earlier this year, it is the second re-recorded album Swift has released.

She intends to re-record all of the first six albums due to the fact that she does not control the copyrights to the original recordings of her first six albums under Big Machine Records, which CNN remarked was “the standard legal arrangement”. After signing with Universal Music Group in 2018, Swift was granted ownership of her original recordings with that label, allowing her to re-record her previous albums and fully control the new recordings.

The original All Too Well charted on the Hot 100 for one week in November 2012 at no 80. While its performance this week did not count to the performance of All Too Well (Taylor’s Version), it did recieve 2.6 million streams — a decrease of 23% — and 700 digital downloads — an increase of 195% — during this week, with no radio play recorded.

All Too Well (Taylor’s Version) becomes Swift’s eighth Hot 100 no 1, and her thirtieth song to reach the top ten of the Hot 100. It is one of 26 songs from Red (Taylor’s Version) to debut on the Hot 100 this week.


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